Added Value / Future

The non-stop availability of the stores inventory breaks the boundaries between the digital and the real world and has the potential of attracting many more customers.

While traditional shop windows only had the change to display one theme and a few products we can use in interactive shop windows a huge inventory and amount of information in a small area. With touch-less sensors becoming much more affordable and therefore an extended reach we now have completely new possibilities.

In the future we will see systems which will determine a customers body size and use it as a filter on the inventory and tailor the information to the users needs. That could mean that kids get children related content and their parents more adult related information.

The system will know if a user is far a way or close to the shop window and therefor display different content.

In the future shop windows will determine if only one person is in front of the shop window or if there are many people passing by.

Combining digital media with a real live store will allow store users to extend their inventory tremendously and break through the physical locations limitations. When shops start to activate new shopping channels for example sales through the shop window when the shop hours are closed a new point of sale can be established.

Interactions with the shopping window

Using a Microsoft Kinect sensor, Ventana recognizes a person’s presence in front of the window. Immediately it greets it’s opponent with an audio-visual feedback. The user is now aware that a communication is established. Simply by raising and waving the hand, the user is now able to navigate and explore the contents inside Ventana. The interaction patterns are purposely kept simple and straight forward. Thus, the user learns to fully interact with Ventana in very little time.

Nobody in front of the shopping window
The screen is in indle mode virtually empty. This is emptyness changes dramatically when entering the camera sigh. Through this massive difference on the screen it will attract the pedestrian and direct their gaze in direction of the shopping window.

Walking past
If pedestrians walk past the shop window, the foremost person is identified. A parallax effect displays the movements of the active person.
In each case, at the height of a certain product, the scene of the background changes to a theme that fits the product.

Stopping
If a person stopps in front of the shop window, a signal displays the information that through a wave gesture you can get more information and functions.

Wave
Performing a wave gesture activates a cursor which can be moved by small hand movements.

Hand movements
After the cursor has been activated, it can be moved around freely on the screen. As long as the cursor is active, the scene can not be changed until the cursor is released.

Active hot spots
Running the cursor over an hot spot area will display a playfull animation or a product information. These actions are also supported with audio events.

Size of the user
The concept is subject to size of the user to create different visual feedback. For example if a child is in front of the shop window special information and child related animations should be shown.

Singel User
The current prototype is build for a single user mode. The priority which user has the control happened over the distance which individual users have to the camera. The system always selects the closest person.

Multi User
The concept allows multi-user interaction to be installed for large display in shopping windows. Multiple users should be able to deal with the shop window at the same time.

First Concept Idea

During the last two weeks we worked on the topic of our Bachelor project. The final presentation had to be a video which should show the problem we try to solve or work on during our Bachelor project.

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