Shopping windows needs a theme

During the research part I talked to Sasha Wohlgemuth from Jelmoli about shop windows. One important aspect, he told me, was that a shop window only has the reason to bring the people into the shop. To accomplish this difficult task, a shop window needs to display a message and a lifestyle. This theme of the shop window will also be used in the shop it self to make the connection between the shopping window and the shop. Emotions are very important. If the shop window can reach a persons attention, he or she is more likely to enter the shop.


Here is an example of the current Jelmoli theme: MY STYLE IS…. New York
Its a good example to show less information and products but still reach the shoppers attention.