Research Shopping Windows

Since the 19th century when shop windows became popular window shopping evolved into a common phenomena in our culture. It is inexpensive, engaging and enjoyable. Window shopper walk from window to window in a shopping district or shopping-mall to pass time, get inspired, compare products, etc. Not always is the window shopper actually interested in buying something. However the shop owner has a big interest in captivating the customer and engage them to spend money in his store.

The latest trend in shop window design is interaction. Technologies such as touch screens or camera tracked movements with projections are used to engage shoppers to stop at the window. Future trends will lead to window shopping with an actual purchase.
Here are a few examples of interactive shop windows:

Further reading:
http://www.wisegeek.com/what-is-window-shopping.htm
http://www.wienmuseum.at/de/ausstellungen.html?tx_wxexhibition_pi1[showUid]=197
http://www.physorg.com/news/2011-03-window-shopping-future-giant-tech-fair.html